Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can't be doing anything yourself, it's unbecoming. AI takes care of marketing and copy and making dinner reservations and making coffee. You just show up and look at robots working. Except. That doesn't happen. Does it? I still make my own copy. And dinner reservations. And whenever I ask AI to write something it sounds like a robot wrote it. Mak

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your marketing. If you haven’t checked out the previous two instalments, they’re here: https://www.speissresults.com/post/get-more-sales-by-improving-your-writing-part-2-the-undefeated-bar-test   (2) https://www.speissresults.com/post/get-more-sales-by-improving-your-writing  (1) You know what really kills sales? Being boooooooooooring. And the most bor

In the last article we made sure that your content doesn't scare off your ideal prospect. If you haven't checked it out, it's here: https://www.speissresults.com/post/get-more-sales-by-improving-your-writing Alright, now your content looks the part. It's time we make it actually easy to breeze through for a reader. Once we've lured them into it's our job to keep them reading whatever we wrote. So how do we do that?  The same way you'd do it in a bar. Use The BAR Test To Fix Y