Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and beat any and all competition. Being a good writer borders on being a superpower. There’s just one problem. Most writing is absolutely awful. It’s boring. Stilted. Rambling. Sleep inducing.   And it doesn’t matter where you live either because this is not a local thing. Every country and every language has the same issue! Why? There are plenty o

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go. It’s called ‘retargeting’ and it’s a shame that it’s used in such a sloppy way. Because not only is there a way to make this work, if you use it right it will give you some of the best return on investment on your marketing dollars.  Let me

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending over $1000/day using Google AdWords and the ROAS was +/- 5. Meaning: for every $1 that was put in we were making $5 back! That’s so good it should be illegal.  I was very pleased with myself. Like Icarus, I was flying high, enjoying my greatness, basking in the glow of my achievements.  And like Icarus… I was about to be humbled badly. The Wors