Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile. Ideally every potential customer in your area thinks of you when they think of the product or service you s

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive. Cliche. Dry as your tongue when you wake up with an epic hangover. So here’s what you do to get your content into that epic 5% instead of being in the forgotten 95%. The secret to creating content that SELLS (without b

Crafting an RSO. First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business  you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing for your business to pay off is: craft an RSO.  A Rock Solid Offer. Here’s how: The Deadliest Mistake When Crafting An Offer Let’s say we run a marketing agency and we need to come up with a good offer to attract clients. Most business ow