Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends.  Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands.  So let’s fix that and start with the first and biggest reason for why ads fail: Stop Blasting Your Message Out To Anyone With A Pulse Before anyone's gonna shell out their hard-earned dough for what you're selli

Here’s something I discovered after being in marketing for almost 5 years.  Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares? In this article I’ll show you how to write an ad that gets clients, gets leads, sells product. Let’s get into it: What NOT To Do When Writing Ads Let’s start off with a basic principle. If I wanted to get you to buy something,

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot. It only works if you have an unlimited marketing budget. If we’re trying to reach everyone that fits that description then a couple hundred million dollars are a nice start for our marketing campaign. But what if you’re working with a marketing budget that’s les