“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on our laurels. Why Ad Fatigue Is The REAL Pandemic Social media is awesome in a lot of ways. Easy access to our target market, great potential to go viral, and it’s never been easi

If you're looking for a way to make your ads more effective, attract more attention, and get more customers... this article is for you. I still remember the exact day I wrote my first ad. I hated every second of it. You know what was the worst? My boss assigned me to write that ad because I had just completed three years of economics at business school, majoring in commercial economics. So marketing. We analyzed the largest and most successful companies in the world. But when